Improve the Performance of Your Landing Pages

In marketing, its all about segmentation - learning about your market and speaking in their language. In today's post we take a look at the importance of landing pages and ensuring they meet the needs of your audience...Think back to the last time you grilled steaks. Did you make an effort to cook those stakes to the liking of each of your guests? Of course you did. Good hosts always make an effort to know the preferences of their invited guests and strive to meet their expectations. Suzy likes her steak medium rare; Joe only eats his charred. No hoofed meat for Amy, but finned is ok. The search traffic you deliver to landing pages are a lot...

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Posted in: landing pages

Exclusive Offer on Today's Top Selling SEO Software

Special Offer To Good Marketing Tips Blog Readers Thanks so much for reading The Good Marketing Tips Blog and letting us share with you some of the SEO secrets we've used to rank #1 on Google and other major search engines. This special offer is only valid for a limited time - and only available to readers of The Good Marketing Tips Blog.If you're serious about reaching #1 on Google for your website, you'll need the top selling SEO software on the market, SEO Elite. SEO Elite has been around for a number of years and continues to be the most powerful tool for achieving search engine dominance. ...

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Posted in: seo elite

Today's Marketing Tip: Where You Rank

If you've been reading my blog, you know how much I love to share really great Internet tools - especially when they're free. Check out this tool at SEODigger.com What's so great about this tool is that it detects search keywords for which a site is ranked high. This takes a lot of guesswork out of which keywords (on Google) generate search results containing your URL.It's easier to explain if you simply visit the site and try it yourself! Just visit SEO Digger and type in your URL. The result shows which keywords you're site is ranked high for on Google and the relative value of those keywords based on Overture results... very co...

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Posted in: seo

Boost Your Rankings with Meta Tags

It is widely believed in the search engine optimization community that the title tag is the most important on-page element for obtaining good search engine rankings. Despite this belief, it is amazing how many websites do not include title tags at all on their pages or use non-descriptive title tags such as YourDomain.com or just the word "Homepage". Although not thought to be as important, the meta description also plays in important role in obtaining organic traffic. Not surprisingly, many websites fail to include meta descriptions on many or all of their pages. Loading up the title tag on a web page with relevant keywords and phrases will...

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Posted in: meta tags

Behavior Based Internet Marketing

Have you ever been surfing the web and come upon Internet advertising that provides a direct solution for something that you've been researching lately? Did you think that it might be related to your computer cookies, or did you chalk it up to serendipity?The fact is, it almost certainly wasn't a coincidence. Behavior-based Internet advertising is a relatively new and very powerful way for advertisers to get their message in front of potential buyers that they know to be qualified.The question is, how do they know that the surfer is qualified? The advertisers know this because the Internet advertising network is tracking the surfers' online activity....

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Posted in: seo

Five Tips for Search Engine Dominance

Today's Marketing Tip: You all know how much I love expert advice related to Search Engines. In this feature post, learn about five key strategies for moving up all of the major search engines.1. Title Tags The single most important “on page?factor affecting search engine rankings is the title tag. This is a snippet of code in the header section of a web document. The title of a web page is given great weight by the search engines, and for lesser competitive keyphrases a good title tag alone may be enough to catapult a page to the top of the engines. One common mistake made is that...

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Posted in: seo

How To Optimize Email Deliverability

Email is a powerful marketing tool. As an email marketer you may face email deliver-ability issues every day. Whether you're sending a personal email or bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to the sender as undeliverable. For routine non-business correspondence, this is simply a minor annoyance and inconvenience. But when your message broadcasts a crisis or emergency, or if it includes time-sensitive account, billing or service information, you could face serious consequences. If you're a marketer, every undelivered message translates into lost...

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Posted in: email marketing

Today's Marketing Tip: Fighting Off Bad Media

Is there something out there about you or your company that you wish would just go away? Imagine they have a disgruntled customer who's created a hate page about them and it's ranking number one in Google. Definitely not a good thing! The client has come to you wanting to know if you can use your SEO skills to push the negative page down the SERPs and restore their online reputation. "Sure!" you say. So what do you do? You write positive blog posts about your client or you hire other bloggers to do the same. You write articles optimized for your client's main keywords and submit them to highly-trafficked sites in your client's industry. You promote...

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Posted in: internet marketing,seo

Today's Marketing Tip: The Power of Cascading Style Sheets

The use of cascading style sheets can provide a tremendous benefit to your website. Learn the value of CSS in this helpful post.CSS style sheets have made it easier to handle web pages during web development. CSS or Cascading Style Sheets as the name suggests is a style sheet that allows you to easily link to other documents in your website. It allows you to retain control over the various elements in different web pages of your website. CSS only defines the structure and content presentation of a website it has nothing to do with the design of a website. A single CSS sheet can control the font, positioning, colour and style information of an...

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Posted in: design,internet marketing

Submit Your Site to Search Engines

Today's Marketing Tip: Search Engine SubmitIf you have a new website, or a site that has recently changes, submitting it to search engines is a surefire way to improve your search engine rankings. If search engines don't know you exist, it may take some time for their spiders to locate your site and index your content.One of the best ways to notify search engines about your site is through search engine submission. There are a number of resources out there that submit your URL on a monthly basis for a fee. Personally, I've never found this necessary or all that beneficial. However, what I do value is the initial submission with the launch...

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Posted in: search engine optimization

Search Engine Optimization Made Simple

Today's Marketing Tip: How to ensure that your website is Search Engine Optimized!1. Credible domain name Acquire a domain name that is not too long or difficult to remember. It should relate to the content of your web site. Within the domain name, there should preferably be keywords that a crawler will understand. Abbreviations, dashes, underscores, numerals and other meaningless characters should all be avoided. Always opt for a .com name if possible, simply because it is a more common term that customers think of. 2. Titles should be rich in keywords The titles for all of your pages should be keyword-rich. They should be easily understood...

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Posted in: search engine optimization,seo

Affiliate Programs - Start Your's Today

Today's Marketing Tip. One of the best ways to improve traffic to your website is with the help of targeted websites who earn money promoting other peoples products. One of the websites I work on generates more than 35% of its revenue from other sites selling their products and services. If developed correctly, affiliate programs can have a significant impact on your revenue. What Is and Affililate Program?An affiliate program is a way for you to sell your products through other websites. Essentially the process is simple. You provide another website with the necessary promotional items to sell your product(s). However, the affiliate...

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Posted in: affiliate programs

Web Page Design That Gets Results

In today's post, we explore "great web page design." I'm often asked via this blog, how to tell the difference between good marketing and bad marketing. Although there is no tried and true answer, there are some basics (for marketing, internet marketing, web design, etc.) that can help you get ahead.Great web page design is very important to making sure that your customers see your company in the way that you want them to. Just as you put a great deal of effort, time and resources in ensuring that your bricks and mortar storefront is bright, clean, and attractive, your website needs the same kind of attention. This article will explain the top...

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Sheer SEO - Your Key To Monitoring Search Engine Optimization Results

While there are many approaches for doing search engine optimization (SEO) for your web site, there is one key activity that is a must. That is simply, monitoring your SEO status. This should include the current position of your website in the major search engines for every search term that might give you traffic and to monitor anything that influences your site’s ranking, like back links, keyword density, number of indexed pages, page rank, etc. The problem is that monitoring your SEO status it is a tedious process and takes a considerable amount of work. A site might have hundreds of search terms to track on 2-3 search engines, plenty...

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Posted in: search engine optimization,seo