Today's Marketing Tip: Protect Your Website

This week, my main website, MarketingScoop.com was hijacked. Apparently someone thought it would be fun to place some malware on my site. As a result, Google shut down MarketingScoop and sent me some pretty disturbing messages. As of this morning, new files have been uploaded and Google notified, but we're still waiting for the site to be released by them.

I'm sure we'll be good to go by tomorrow but I sure learned my lesson. Back up your site weekly and make sure that your host has the required protections to keep spammers out. MarketingScoop has been online for 5 years and never had a single issue related to security. Clearly no one is immune.

So today's marketing tip is simple. Back up, be secure, and if an issue strikes, make sure you have competent people to help you resolve what ever comes your way. I know that I couldn't have succeeded without the help of talented and qualified people!

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Posted in: marketingscoop

Marketing Tip #184

Marketing Tip: Limited Quantities

When something is scarce, it costs more. If you really want that item, product, or service, you need to move quickly before they are all gone! Consider using the element of scarcity in your next marketing campaign. This can be done in a variety of ways.

If you are running a promotion, make sure it has an expiration date. Individuals will want to take advantage of a discount or promotion before the end date. This helps you make the most of your promotion and drive an optimal number of responses.

Advertise the fact that you have a limited supply. If someone really wants what you are offering, they are going to want to move quickly. Offering a VERY limited supply can make people response even more quickly.

Publish that you only have a certain number of products available. Some promotions say that only the first 20 people will be able to receive something or that only 100 dolls are available. That drives action and action drives sales.

Consider placing a limit on your supply or managing your promotions around a specific date. Limiting your availability, creating scarcity is a great marketing tactic!

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Posted in: limited quantity

Tweet This!

Twitter... it's the rage - everyone is doing it. Even me (@mfleischner) but what's the point? After about a week of actually tweeting, I think I'm beginning to understand this phenomenon. It's all about connectivity, real time information, and technology.

The benefit of much of our technology is that it brings us closer, gives us a window into someone else's world. This factor can't be underestimated. There is real value in following someone you respect, can learn from, or brings you closer to your goal.

My recommendation is to start following people who you are curious about or can learn something from (inside your industry or out). Follow their posts and links, read what they're reading and find value. This can help you stay on top of your game, learn, and grow.

Are you finding other Twitter benefits?

If you've discovered other benefits of using Twitter, then let us know. Be sure to comment on this post. In short order, I'll be adding the "retweet" functionality so that readers can post this information to Twitter.. until then, be sure to comment. -thanks!

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Posted in: twitter