The Power of Site Search

If you're not using dedicated e-commerce product or site search technology yet, be sure to add it to your summer improvement project list. While site search improves merchandizing, you may be surprised how well it will complement your SEM and SEO programs. We began using site search three years ago, and it has increased our overall search ROI. Here is how:

Analyze, don't guess. Use site search data to understand what content to create, to expand your product inventory and to deter­mine which keywords you should bid on. Once you know what visitors are looking for on your own site, you can apply this analy­sis to your upstream PPC keyword program before these visitors arrive. The ability to track keywords that shoppers type into our search box has helped us refine and improve our PPC keyword buys and targeting. It delivers both tactical and strate­gic benefits ranging from PPC acquisition words and phrases, to product selection.

By regularly analyzing the list, we've reduced bid rates on less popular words and raised bids on keywords that we know are searched for frequently on tigergps.com. We've also jumped on those low-cost keywords that we have discovered are searched for on our site. We're better able to understand target segmentation into “pre-educated” shoppers and less-educated shoppers who are usually just starting out in the GPS world and looking for help. This has helped us update site content, as well as expand our PPC keyword buys beyond product-related terms to broader educational terms.

We've started aggregating our on-site searches into a graphic format for visitors to help them find the right information or products. To do this, we integrated the SearchCloud module from site search vendor Nextopia. From a link on our home page, the technology aggregates our most popular search keywords (such as model names and numbers, brand names, product and part numbers), and generates a real-time, textual representation. The more popular keywords appear in larger and/or bolded font.

The module aggregates keyword searches entered in our site search box with clicks to product landing pages on the same terms in the cloud. If you're new to GPS devices and have no idea what to look for, it's a much easier way to start your educa­tion than reading lots of reviews. Because each cloud keyword links to our product database, we're increasingly visible in organic search results.

Our recent growth shows that specialized site search technol­ogy regularly brings more ready-to-buy shoppers to our site.

Derek Kleinow is president of TigerGPS.com.

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Posted in: internet marketing

Today's Marketing Tip: Making White Papers Effective

Do you use white papers in your marketing? Are you happy about the new business they help attract? Many marketing executives are disappointed at the results from white paper lead generation programs. In spite of their high cost and drain on company brain power, they often prove ineffective at bringing in new business.

Here Are 3 Main Reasons Your Lead Generating White Papers Aren't Working...

Reason #1: Preaching to the choir... By the time most prospects get your white paper in their hands, they're already convinced they have a problem that you might be able to help them solve it. A much bigger prospect base is the group of people who have problems that your offering can solve...but don't know about you or your solution yet. They need your help in "getting their head" around the problem and more fully understanding the implications of the problem continuing unchecked. This is a much more fertile hunting ground than prospects who have reached a well-formed conclusion about their problems.

Reason #2: Cradle to grave... Too many white papers attempt to over cover the subject at hand from "cradle to grave." This might be useful if you are going for a PhD in a subject area, but not so good if you want to connect with a harried executive with lots of problems to solve. Heck, the harried executive often isn't even sure what problem they are solving. Their first need is to more clearly understand what the problem might be. The "cradle to grave" approach usually gives them so much irrelevant information that they can't see the gem of your wisdom, even if it is in there!

Reason #3: Company focused instead of issue focused... Too many white papers boast! They push product features. In a typical complex offering (like software, capital equipment or high end services) there may be dozens to hundreds of features and capabilities.

What most white paper creators don't realize is that there are usually 2 to 5 key capabilities that make the difference for most of your prospects. Continuing to blather on about all the other features is like listening to a life insurance sales person gives you their 75 slide pitch. No wonder prospects go back to reading their other email!

Pay Attention to Where the Opportunity is... An effective white paper (paper, electronic or video) should be your primary business power tool for attracting new prospects into your sales cycle. If you fail to follow my advice, you will have a weakness in your sales lead generation process that will allow your competitors to easily plunder your revenue stream. It is at the very beginning of your complex sales cycle that you are most vulnerable. Better to make the front end "bullet-proof" so your best prospects get a clear and full look at your offering. Don't Play "Catch-up" When you have to track your prospect down in your competitor's sales cycle you are really on the ropes.

If you avoid the three main white paper pitfalls, you will bring in more prospects into your process. Your white papers will be a sales lead generation success. And you will enjoy higher profits. Maybe equally important, you won't experience the chaos associated with a haphazard and unplanned sales process. The choice is yours!

This post provided by email marketing & sales lead generation expert Winton Churchill. If your company wrestles with complex sales cycles and if you want to increase sales with more effective lead generation programs then GET YOUR FREE SNEAK PREVIEW of his new book: "Email Marketing for Complex Sales Cycles" at: http://www.churchillmethod.com/chapter.html

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Posted in: internet marketin

Marketing the Most of Transcational Emails

Hello all,

Just wanted to let everyone know that the Good Marketing Tips Blog is on vacation this week. We'll provide a new post sometime this coming weekend or Monday, July 28th.

Today's Marketing Tip: Making the Most of Ship Notification Emails

As the internet has evolved over time, marketing to customers via email has become more challenging. People and companies have implemented SPAM filters resulting in fewer messages being delivered to inboxes. When marketing emails are delivered, the messages still need to be opened. Email is obviously a cost effective way to market to existing customers.

This begs the question, "How can I get more existing customers to see my email marketing messages?" One way is to put marketing material into order confirmation emails and shipped notification emails (emails that are sent when orders are placed and shipped).

These types of emails have a tendency to get delivered more often. Much of the content is unique (order number, customer’s name, items purchased), making the email less likely to be flagged by a spam filter. Additionally, customers are likely to open these emails to confirm their order has the right contents or to see when a package might be delivered. It's a good medium to ask for an additional sale.

Should you decide to merchandise additional products in the email, consider putting them below the core data. For example, if a customer receives an email confirming his order, put the promotional copy and/or images below the invoice. Customers don't want to feel like they are being deceived when opening emails. Also, make sure the email addendum contains links so that it's easy for customer to get to the products that are being merchandized. Use clean crisp images that will pop and get the customer's attention.

It's an unfortunate fact of email marketing that fewer emails are reaching their intended recipients. However, merchants that seize the opportunity to market to their customers upon every touch point will have more success in generating repeat business.

Remember, each email you send to a customer is an opportunity to enhance your relationship. Go beyond promotional email messages and leverage your order and ship confirmation emails as well.

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Posted in: email

Today's Marketing Tip: Innovative Ways To Market

Each day, marketers are seeking new ways to reach their target market more efficiently than every before. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to tradition marketing options, and the opportunities listed here are just a few that will result in a positive ROI (Return On Investment) for most businesses. That said, do not be afraid to be creative. No one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.

Identity Consistency

Create continuity between an online website, logos, letterheads, business cards, and packaging. Create an identity that will make your business stand out from the competition, and leave a good initial impression on potential customers. A professional image associated with your company or product will remind customers of their past brand experiences, and will reinforce your product line.

Trade Publications

Niche publications are journals or magazines that focus on a specific market. If your product or service is appropriate for a specific market, then advertising in their trade publications will allow you to immediately drill down and target that very specific audience.

Promotional Items

Branded giveaways have long been used by marketers to attract potential customers. Products that have a long shelf life will help keep your business in the forefront of a customer's mind. Weeks, months, and even years after a product is purchased or service is performed, promotional items will remind the customer of your brand.

Reviews

Solicit product reviews from reputable industry sources, magazine reviewers, bloggers, or industry journalists. Product reviews lend credibility to a product or company.

Keyword Advertising

In order to help your website's search engine ranking, use keyword advertising. Focused and targeted keyword advertising will drive web traffic that has a genuine interest in your product or service.

Niche Directories

Use online niche directories to promote products or services. Visitors who frequent topical directories have a strong interest and are more likely to purchase.

Viral Marking

Once known as "word of mouth" marketing, viral marketing has taken on a life of its own. Encourage product buzz, as well as customers referring customers.

Opt-In Email Marketing

Use email as a marketing tool to notify your existing customers about specials, new products or services, or product releases and updates. While some say email marketing is dead, others say that measured results of email marketing tell a very different story. Opt-in, targeted email marketing works, and produces results when done correctly.

Partnerships / Strategic Relationships

We see large companies leveraging their assets every day, and small online businesses should too! Whether it be as a partner, an affiliate, or a strategic relationship, all of these relationships can benefit small businesses. Businesses can use strategic relationships to penetrate niche markets. Affiliates can expand their reach and tap into the customer bases of similar products. Partners can provide additional value to existing products or services. Determine what types of relationships could be beneficial to your small business.

RSS

RSS is growing in popularity. It is an alternative communication channel that has the benefit of reaching a larger audience through syndication. Supplement and enhance email and newsletter campaigns by providing an RSS channel for their content.

Forums / Newsgroups

Participation in newsgroups and forums will result in building credibility. Business relationships will often result from online dialogue in industry forums and newsgroups. Actively participate and always behave in a professional manner.

Forum / Email Signatures

All forum posts and emails you send should contain a "signature" that advertises your business name, tag line, and URL.

Blogs

Blogging and posting comments on blogs can result in an increase in web links and traffic. Socialization and engaging others with well thought out comments can establish a business reputation and generate product interest.

Article Syndication

Writing articles can help lend credibility to your product line and improve your business reputation.

Local Newspapers

Contact local newspapers and pitch a unique story to them. Publicity is free and can generate discussions and interest. Consider exploring alternative channels for advertising and marketing. Keep in mind that advertising need not be costly; creative marketers can often find inexpensive avenues that will result in a great return.

This post adapted and provided by Sharon Housley who manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

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Posted in: affiliate marketing

Marketing to Millennials: What You Need to Know

The topic that seems to be getting a lot of press lately is the Millennial generation. These up and comers are a unique group that need to be marketed to using new rules and understanding. Based on a recent article that originally ran in the GreenTreeGazette, here are some marketing "must-do's" when it comes to reaching Millennials.

Step 1: Involve Millennials in your marketing campaign
Invite students to a brainstorming retreat with your staff. Millennials are the best ones to advise you on how to talk to their peers.

A common scenario at a less-savvy organization would be for a Baby Boomer ad agency owner to direct a Gen X art director to create a marketing message for Millennials. The perception is that if the message works for them, it will work for today’s youth.

But Millennials are more engaged than any other generation preceding them. They are politically active, massively optimistic, glued to their parents and often find themselves persuading others to take the high road. This is quite different than the reputations of Boomers or rebellious, disillusioned Xers.

Step 2: Get involved on their level
Participate in online communities without violating Millennials’ trust. Have your staff create a community through MySpace or Facebook. That way, your students—not your marketing director—will be touting the value of your company or product. And people who opt in to the community are great prospects for marketing messages!
Step 3: Be creative with what is already out there
This step will save you money, too! How about a YouTube video submission contest? Prospective customers can post a YouTube video of themselves touting all their great attributes and why your product works for them. It can be fun, and you can you make a contest out of it that teens will share with each other.
Step 4: Don’t forget about traditional media
There is much research to show that though teens do not trust advertising on the Internet, they still expect and trust advertising from TV, magazines and radio.

Studies show teens choose the Internet for learning, TV/radio for entertainment and being informed, and they read magazines for updates on trends. TV, radio and magazines have the highest ad receptivity and trust levels of all media.

Remember, though the Internet is their most heavily used medium, it’s also the one Millennials trust the least from a traditional advertising perspective.

Introduce yourself to Millennials through traditional media, and they’ll be much more willing to learn more about you online. Think of traditional media as your first step, your “Get to know ‘ya” approach. Online advertising is the more tactical, “Now you know me, let’s connect!” approach.

Let’s pretend that your budget is limited. Can’t do all the strategic work necessary to have an effective traditional advertising campaign, which would lead to a successful tactic campaign? What can you do? Take your entire small budget and pick an audience you can saturate. Choose a market segment and program that you really want to push, and push it.

Whatever you do, remember the one-two punch: traditional (trusted) media first, then use online for more viral, word-of-mouth techniques.

This article first ran in the Greentree Gazette, www.Greentreegazette.com. Reprinted with permission.

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Posted in: internet marketing

Pre-show Promotion: The Single Most Valuable Step Any Exhibitor Can Take

There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in trade shows.

Show participation must, for many exhibitors, generate a positive, demonstrable ROI if exhibiting is to remain a viable part of the marketing strategy. This means taking advantage of every opportunity to maximize the return on show participation: before, during, and after the show. Many exhibitors do a great job at the show, but lackluster or non-existent efforts prior to and after the event sabotage their efforts.

For those marketing professionals who believe in the core value of exhibiting and the face-to-face relationship building that is part and parcel of exhibiting, this has placed renewed emphasis on the value of pre-show promotion. Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI.

After all, to start and reinforce valuable business relationships, you have to have contact with the show attendees. They need a reason to visit your exhibit -- to pinpoint and find one booth out of the hundreds on the show floor. Pre-show marketing can provide that reason. This isn't exactly news -- and although the vast majority of exhibitors aren't doing any pre-show promotion, those companies that are, have been steadily increasing their efforts. How can your pre-show promotion stand out in a crowded environment? Here are three effective strategies to consider:

1. Smart E-Mail

E-mail is everywhere: almost everyone checks their e-mail several times a day. Yet few exhibitors are making use of this tool to promote their trade show participation. Mention any show specials you may be running, as well as events, classes, and seminars your organization is a part of. Use strategically timed e-mails to remind your clients and potential clients to visit your booth at the tradeshow. Mention any show specials you may be running, as well as events, classes, and seminars your organization is a part of.

Timing is crucial. You don't want to send your reminder emails too early, as they'll be overlooked. Sending e-mails too late isn't any better! Aim for three emails, one a month before the show, one a week before the show, and one a day or two before the show. Don't forget the signature line on your regular, everyday business email. Altering it to include a mention of your trade show participation is a subtle yet effective way to promote the event.

2. Trade Journal Inserts

Any time you conduct a direct mail campaign, you do so in the knowledge that the vast majority of your efforts go unseen. The lion's share of direct mailings are never delivered, much less read. Considered 'junk mail', it winds up in the trash, where it doesn't do you or your prospective attendee any good. Industry journals, on the other hand, are almost always delivered. They're also consistently read at a much higher rate than most direct mail efforts.

Some savvy exhibitors have begun promoting their tradeshow participation with trade journal inserts. These small postcard-sized advertisements are tucked into the journals before they're mailed, highlighting your organization's upcoming show appearances. This isn't a common strategy yet, so you benefit from being unique and targeted. A very cost-effective strategy!
3. Lumpy Mail

Lumpy mail has a funny name, but it's a powerful pre-show promotional strategy. Sending a mailing that is literally lumpy -- an envelope containing something -- generates curiosity in the recipient. One exhibitor actually sent potential attendees a message in a plastic bottle -- and got a great response rate. Consider what 'lumps' you could send to your attendees!

One strategic use of the lumpy mail strategy involves including a premium item the prospective attendee has to bring to your booth to exchange for another, higher value item. A variation of this is to send an item that is useless on its own -- one glove, for example -- along with the message that the missing component -- the second glove -- can be picked up at your booth.

This post provided by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: "Riches in Niches: How to Make it BIG in a small Market" and "Meeting & Event Planning for Dummies." Claim your free copy of "Exhibiting Success" at www.thetradeshowcoach.com & www.richesinniches.com

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Posted in: trade shows

SEO Made Simple Reveals Search Engine Optimization Techniques That Work

What do you get when you bake three years of work and twelve years of Internet marketing experience? The answer is "SEO Made Simple: Strategies for Dominating the World's Largest Search Engine."

In 2000, I launched my first marketing related website, MarketingScoop.com. At the time I didn't plan on such a significant amount of interest in Internet marketing, search engine optimization (SEO), or search related advertising. Over the years, I continued to receive many questions from browsers, blog readers, and colleagues, about their online businesses and decided to focus my time on answering one of the most common questions I received, "What makes a web site rank in the #1 position on Google for a particular keyword or keyword phrase?"

After a few years of trial and error, as well as learning from others who had already been successful in the area of SEO, I applied the principles I learned to propel my websites and blogs into the #1 position on Google for very competitive search terms. Today, my web site is ranked #1 on Google for "Marketing Expert", "Internet Marketing Expert", and dozens of other terms.

But I didn't stop there. I chronicled everything that I tried over the past three years related to search engine optimization (SEO). There were many techniques and tools that worked and others that did not. Some were total failures leaving me only with a bad taste in my mouth and a few less dollars in my pocket.

In trying to answer that all-important question about how to rank on top for Google, I realized that I had collected some very important information that could help fellow marketers, small business owners, and virtually anyone with a website or blog. The greatest lesson was that I shouldn't have listened to all those so-called experts that make SEO out to be the most complex science on the face of the earth. The reality is that search engine optimization is quite simple.

That is why I have published, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine. I was thrilled with the results I had achieved and fed up with a lot of the solutions I paid for that simply did not work. The good news is that publishing a book makes the truth about SEO available to everyone for as little as $25 bucks (but you can get a sample chapter for FREE at MySEOmadeSimple.com).

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Posted in: seo made simple

How to Optimize Your Email for Deliverability

As an email marketer you may face email deliverability issues every day. Whether you're sending a personal email or bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to the sender as undeliverable. For routine non-business correspondence, this is simply a minor annoyance and inconvenience. But when your message broadcasts a crisis or emergency, or if it includes time-sensitive account, billing or service information, you could face serious consequences.

If you're a marketer, every undelivered message translates into lost revenue. Luckily, there are ways to improve the odds of delivery and decrease the chance of running into problems in the first place The key to email deliverability lies in earning the trust of Internet Service Providers, or ISPs. Because these companies need to provide quality service to their subscribers, they devise standard protocols and policies regarding unsolicited bulk email.

To communicate with your subscribers and customers, without interference, focus on four key criteria proven to optimize deliverability rates.

1. Mind Your Lists. How relevant is your list? You should only add recipients via responsible opt-in practices, removing bounced accounts and unsubscribe requests immediately. Never use distribution lists that are severely outdated or purchased. Many purchased lists include spam trap or HoneyPot addresses, intended to lure and catch spammers.

2. Maintain Low Complaint Levels. Do recipients want your messages? Every time a subscriber reports you to their ISP, deliverability plummets. Several popular ISPs, including AOL, Yahoo and Hotmail, make this extremely easy with one-click spam reporting features. It's important to know how many complaints are coming in.

Complaint processing can be automated, with email marketing service providers removing complainers from your distribution lists and integrating this data into real-time reports. However, you should strive to avoid complaints altogether. To minimize complaints, let recipients' know who you are by identifying your company in the 'from' field, use a clear and relevant subject line and distribute messages on a routine and predictable schedule.

3. Be Professional. What does your message say about your company? Advance your brand and professional reputation by sending well-designed, organized and relevant email communications. Segment distribution lists and customize messages whenever possible. You should also make sure that domain names for landing pages have a public Whois record and a clearly linked Privacy Policy.

4. Understand Reputation. What do your past actions say about you? ISPs filter spam based on your company, domain name and private IP address reputation. Building a solid reputation in these areas takes time, and the only way to build it is by sending legitimate emails and following practices. Send legitimate emails, clean your lists and avoid complaints. Make sure that your email service provider or email servers are setup with private IP addresses so that you reputation is only impacted by your email marketing practices.

Once you've taken all proactive email delivery strategies, use the reporting tools in your email marketing software to measure overall delivery. If you find specific ISPs are blocking your blast communications even though you've followed best practices, contact them right away to resolve the matter and apply for whitelist status. Email marketing benefits are undeniable. With diligent efforts, marketers can dramatically increase business-critical email communication deliverability and improve their bottom line.

Contributed by Author Dan Forootan. Dan is the CEO of EZ Publishing, the creator of the StreamSend Email Marketing Service (http://www.streamsend.com).

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Posted in: email marketing

Creating Your Own Writing Style: Here's How

Today's Marketing Tip is all about creating a unique writing style for the benefit of your business. Having a style that you call your own can help you stand out in a crowded marketplace. To ensure that your corporate writing style is applied consistently, you need to develop a style-guide.

Writing style refers to the words and expressions - as well as to the spelling, grammar and punctuation - a person uses when writing letters and memos. Each of us has a personal style of writing which, like our speaking voice, is usually recognizable.

When it comes to your business, the problem is that corporate communications are written by many people, each with their own personal style. This is especially true where particular documents, such as newsletters, technical manuals and corporate brochures, websites and ezines, contain contributions from several people.

As a result, there is a need to create a company writing style that unifies written communications and reflects corporate identity and image. If you examine the brochures and websites of major corporations you'll see that the style of writing varies - sometimes subtly but always distinctively - from one company to the next. You will also notice that the corporate literature of each particular company reflects a unified style, as if it had all been written by the same person, ie the same corporate personality.

The best way to achieve a unified writing style that is marked with your corporate personality is to create a document called a style-guide. A style-guide is a booklet that covers word, phrase and sentence usage, and approaches to be taken in structuring particular types of communications, such as brochures and technical manuals, as well as common errors in grammar and syntax. It lays down the 'rules' to be followed when writing corporate literature.

A style-guide should provide your corporate communications with a distinct vocabulary and cadence that is appropriate to your business. Obviously a writing style that is suitable for a financial services company or bank must differ greatly from the style of a fashion house. An appropriate style-guide will provide your company with the overall tone and word-quality you need to communicate successfully with your target audiences.

You should always ensure that the final guide is delivered in electronic format so that it may be printed and distributed among your staff without restriction. Once it has been issued, you will also need to take steps to ensure that the writing 'rules' are followed in all communications with markets and stakeholders.

A well-thought out writing style-guide with clear understandable rules, which are applied consistently to all corporate literature - print and electronic - will ensure clarity and harmony in your corporate communications and reinforce corporate personality. It's just as important as your logo and visual imagery.

Post Provided By:

Paul Kennedy is a business consultant and writer. His writing services solve corporate writing challenges and imbue business communications with clarity, impact and persuasiveness. http://www.writingservices.eu

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Posted in: internet marketing

Pay Per Click Advertising: How to Measure Your Investment

I receive many questions on a daily basis about pay-per-click advertising. How much should I spend? How should I calculate my return on investment? Although PPC seems like a complicated subject, its actually quite simple. Based on a recent article by eZanga CEO Rick Kahn, there are a few "rules of thumb" you can follow...

A good rule of thumb is to multiply the number of clicks usually needed to generate a conversion by three. So, if it normally takes you 50 clicks to generate a conversion, and you have received 150 clicks without any conversions, blocking that traffic source is a safe bet. Once you have removed traffic sources that don't work for you, you can move onto keyword optimizations.

Keep in mind that the end goal is to know what sources of traffic and keywords convert well, while recognizing the ones that do not. Once that data is established, decisions can be made and optimization is easy and should not take much time, depending on the number of keywords you are using.

Let's say, for example, you are targeting a $10 cost per acquisition (CPA) conversion, yet you are really spending $15 per conversion. You can test by decreasing the CPC on certain keywords to see if you fall in line with your targeted CPA. Sometimes this will help. But if you stop getting traffic from sources that were converting by lowering the PPC, you can hurt the performance. Again, you will have to test to see how it reacts on your campaign.

When you see some keywords that are converting for your campaign at $5, increase the CPC on those keywords to see if you can get more clicks by being more competitive. You may also have some words that after a few hundred clicks are converting above your targeted $10 CPA. For those words, try decreasing the CPC and see how that affects your campaign. After testing this data for a short time, if you don't see any improvement or it gets worse, you might think about removing those keywords because they just are not converting well enough for your targeted CPA.

You can also use the theory of dollar cost averaging here. It is okay to pay more per conversion on some words and less on others in order to get the volume that you need, as long as the overall campaign is reaching your goal.

Overall, always aim for optimizing your campaign. In the end, just make sure you know your customer, and don't forget — you get what you pay for, so don't aim too low on your bids. Remember, the ultimate goal is profit. You don't pay your bills with your margin, you pay them with profit. At times it is better to reduce your margin in order to gain more traffic and in the end more profit.

Bid a fair price for your ads and keep it simple. The result will be targeted leads that generate a positive return on your investment.

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Posted in: pay per click ads